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Nike Made to Play

 

Nike Made to Play
Branding → photoshoot → social campaign
Creating a campaign to promote awareness of the inactivity crisis among kids while still capturing the positive spirit of play. A double-dog-dare to adults to help get kids moving.

Writing:
Evan Thompson, Photographer: Flo Ngala

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International Day of the Girl Social Campaign
180+ Int. pro athlete participation → 863k average impressions → and lots of this 💪 🏃‍♀️ 🙌 🔥 ⛹️‍♀️ 🚴‍♀️ 💯 🏊‍♀️💥⚡

We leveraged Nike athletes on International Day of the Girl to help drive traffic to the Made to Play website.

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Contact:

E: bellareinhofer@gmail.com
Cell: 640-640-6447